Assia Grazioli

Assia Grazioli-Venier is a media executive, investor, and advisor to high-growth tech startups, entertainment companies and venture capital firms. She has worked at the forefront of technological disruption for over 15 years (mobile>subscription>streaming>D2C), and as such is a sought-after digital media strategist and innovation consultant to international organizations and leaders.

Assia sits on the board of directors of Italy's legendary Juventus Football Club (listed on Borsa Italiana). Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Now on her 7th year on the board, Assia has served as member of the Control and Risk committee for 6 years, and on the Remuneration and Appointments committee for 3.

In 2016, Assia launched Muse Capital with her business partner Rachel Springate. Muse Capital is a Series A consumer focused fund that operates as a bridge between Silicon Valley, the brand world and entertainment industry. The fund's mandate is such that they focus heavily on partnership-level business development efforts, bringing value to the entrepreneurs by driving revenue and scaling their businesses. As Muse Capital’s value-add is so specific, their deal flow is directly sourced from some of the most successful super-angels and top decile returning funds in the valley including KPCB, A16z, Bessemer, Lightspeed, RRE, Softbank, Google Ventures, etc. Their portfolio include: Firefly, Catalyte, BeautyCon, Mayvenn, Artie , Momentous and Clarity Money, sold to Goldman Sachs in 2018.

Until she started Muse Capital in 2016, Assia was also on the board of advisors of Northzone, one of Europe's leading technology investment partnerships whose portfolio includes Spotify (NYSE:SPOT) and iZettle, sold to PayPal in 2018.

Prior to that, she was for several years a technology investment advisor to LAMSE, a holding company lead by Andrea Agnelli focused on private equity investments.

From 2010 Assia was senior advisor to Spotify for over seven years, where she was involved in global strategic initiatives that contributed to Spotify's growth and innovation. From M&A to strategic partnerships, Assia helped launch Spotify in numerous markets, supported the build out of the Artist Services division, and helped Spotify forge growth and revenue inducing strategic partnerships for the company.

Assia is a proud breast cancer survivor and has since been a vocal proponent of the healing power of cannabis/cbd and plant-based remedies. As such she has been at the forefront of the burgeoning cannabis industry in N.America, investing and advising in the space since 2016. Her personal investments include: Daye, Vybes, 4thMVMT, Herb, Miss Grass and Beboe, which sold to GTI (public company) in 2019.

Assia has a BA with Honors from Barnard College, Columbia University in the City of New York, and completed the London Business School's Emerging Leaders Programme.

As of September 2018, Assia is a venture advisor to the MBA programme at Columbia Business School of New York, and sits on numerous committees spearheading diversity in business and throughout venture ecosystem.

Born in Rome and raised in the US, Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles.