Assia Grazioli

Assia Grazioli-Venier is a media executive, angel investor and advisor to high-growth tech startups, entertainment companies and venture capital firms.  

In 2016, Assia launched Muse Capital with her business partner Rachel Springate. Muse Capital is a Seed and Series A consumer focused fund that operates as a bridge between Silicon Valley, the brand world and entertainment industry. The fund's mandate is such that they focus heavily on partnership level business development efforts to bring value to the entrepreneurs in the form of accretive partnerships with Celebrities, Influencers, HNWI's, and F500 companies. As Muse Capital’s value add is so specific, their deal flow is directly sourced from some of the most successful superangels and top decile returning funds in the valley including KPCB, A16z, Bessemer, Lightspeed, RRE, Softbank, Google Ventures, etc; 

A sought-after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy's legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Until she started Muse Capital in 2016, Assia was also on the board of advisors of Northzone, one of Europe's leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital.

Prior to that, she was for several years a technology investment advisor to LAMSE, a holding company lead by Andrea Agnelli focused on private equity investments.

From 2010 Assia was senior advisor to Spotify for over six years, where she was involved in global strategic initiatives that contributed to Spotify's growth and innovation. From M&A to strategic partnerships, Assia helped launch Spotify in numerous markets, supported the build out of the Artist Services division, and helped Spotify forge growth and revenue inducing strategic partnerships for the company.

Assia has a BA with Honors from Barnard College, Columbia University in the City of New York, and completed the London Business School's Emerging Leaders Programme.

As of September 2018, she is an advisor to the Venture Capital MBA program at Columbia Business in New York City.

Born in Rome and raised in the US., Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles. She is a proud breast cancer survivor.