Assia Grazioli

Assia Grazioli-Venier is a media executive, angel investor and advisor to high-growth tech startups, entertainment companies and venture capital firms.  

In 2016, Assia launched Muse Capital with her business partner Rachel Springate. An early stage strategic angel investment fund, Muse focuses on consumer-facing entrepreneurs and technologies that are creating next-generation products from fin-tech to healthcare to entertainment.

A sought-after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy's legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Assia is also on the board of advisors of Northzone, one of Europe's leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital.

She recently joined the Swedish-American Chamber of Commerce board of directors.

As a senior advisor to Spotify for over seven years, Assia helped with numerous business development initiatives at the company, including the launch of Spotify in France and Italy, as well as the creation of its Artists Services division in the UK and Europe.  She also led strategic partnership initiatives such as Spotify/Tinder, and Spotify/Dubset, as well as the company’s collaboration with the Music Managers Forum that helped to grow artist engagements globally.

Assia has a BA with Honors from Barnard College, Columbia University in the City of New York, and completed the London Business School's Emerging Leaders Programme.

She is an avid marathon runner and a staunch supporter of Augie's Quest - an organization that funds research and drug development aimed at ending ALS, Lou Gehrig's disease.

Born in Rome and raised in the US., Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles.