Assia is currently on the Board of Advisors of Northzone Ventures, one of the leading media venture capitals in Europe (Spotify, iZettle, Lastminute, Pricerunner, Nextgentel, etc) and Director of Special Projects at Spotify, dealing with content innovation and strategic initiatives. She is also on the Board of Directors of the Juventus Football Club, the most successful club in Italy and top 5 in Europe. In addition, she continues to advise a side portfolio of entertainment companies, and supports startups and individuals on media strategies and growth. Assia is also an Endeavour.org mentor.
Through her career Assia has held various positions in different business areas: new media, marketing and music. She founded Flypaper in 2009, a brand and management and new media agency working with leading technology companies, media and fashion brands on strategy and commercial innovation. Prior to launching Flypaper, Assia was one of the pioneers of "made-for-mobile" content at Inventa, a company of the Buongiorno! Group. In 2007 she headed Ministry of Sound Radio and created and launched Ministry of Sound TV, the first provider of IPTV content for music entertainment.
She holds a Bachelors degree with Honors from Columbia University in New York City (Barnard College). Assia completed her studies attending the Emerging Leaders Program, a study-program in General Management for young enterpreneurs, at the London Business School.
Assia was born in Rome and has lived in New York, London, Milan and Stockhlom. She now resides in Los Angeles.
Assia is an avid athlete and will be running her fifth Marathon in the North Pole in April 2016, raising funds for ALS.